Services

Whether you need someone to synthesize complex information into an easily digestible format, or are looking to overhaul your organization’s current communications strategy to optimize results,

I am here to help
with your story.

I’m always in careful consideration of the intended audience. Who are they? What do they need to know? Why should they care? How can they take action?

  • Blog articles, press releases, social media copy, newsletters, video scripts, white papers, training manuals, personal essays

  • Sizzle reels, public service announcements, artist profiles, educational videos, interviews

  • Social media graphics, custom templates, brochures, logos, infographics, dynamic annual reports

  • Year-round strategy, year-end campaigns, Mightycause (GiveMN) page management, custom Give to the Max Day messaging + assets, board coaching

  • Brand and communications audit + recommendations on all of the above

  • Have a communication need that you don’t see here? Let’s talk! If I can, I will. (And if I can’t, I’ll be completely upfront with you. Plus, there’s a high likelihood that I know the right person for the job!)

Work Samples

Client
Minnesota Department of Health

Objective
Ideate and design a suite of assets for their 2021 state-fair-themed National Diabetes Prevention Program digital conference

Role
Designed logo, conference brochure, e-news header images, PowerPoint templates, and more; illustrated original on-theme artwork for use throughout the conference.

Audience
Attendees and presenters of the conference

What began as a creative brief…

…became a full suite of custom assets that were used in promotion, execution, and follow-up of the 3-day conference.

Client
Carlson School of Management

Objective
Write two alumni profiles for their Spring 2019 magazine

Role
Researched, set up interviews, conducted interviews, wrote pieces

Audience
Alumni, prospective students, donors

Client
MNsure

Objective
Alert Minnesotans about upcoming open enrollment periods, the enrollment process, free enrollment assistance, exclusive tax credits, essential health benefits, etc.

Role
Created templates, established social media voice, drew original illustrations, developed social media marketing and customer service strategy

Audience
Minnesotans of all stripes

Process maps to help customers navigate a complex process:

Client
Union Pacific Railroad

Objective
Reduce nationwide railway fatalities through a multi-platform, multi-language public awareness campaign

Role
Wrote, storyboarded, produced, directed, and edited 20+ videos and radio spots; advised on distribution and overall communications strategy

Audience
Parents + caregivers, elementary educators, kids 6-10, teens 15-19

Each video began with a simple storyboard: