Our Services

I love the challenge of synthesizing complex information into easily digestible formats. I’m always in careful consideration of the intended audience. Who are they? What do they need to know? Why should they care? How can they take action?

writing + editing

Client
Carlson School of Management

Objective
Write two alumni profiles for their Spring 2019 magazine

Role
Researched, set up interviews, conducted interviews, wrote

Audience
Alumni, prospective students, donors

Client
MNsure

Objective
Create a “process map” to improve user experience by explaining a complex process in 5 simple steps

Role
Interviewed MNsure leadership to understand the process, laid out and designed, wrote

Audience
New and returning customers

Client
Rewire.org

Objective
Write about personal branding

Role
Researched, set up interview, conducted interview, commissioned original artwork, wrote

Audience
Young adults, job seekers

Client
MNsure

Objective
Create a “process map” to improve user experience by explaining a complex process in 5 simple steps

Role
Interviewed MNsure leadership to understand the process, laid out and designed, wrote

Audience
New and returning customers

Client
Rewire.org

Objective
Write about personal branding

Role
Researched, set up interview, conducted interview, commissioned original artwork, wrote

Audience
Young adults, job seekers

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video production