World Press Institute’s GiveMN campaigns, 2020 - 2021
FUNDRAISING + DEVELOPMENT COMMUNICATIONS
OBJECTIVE
Engage more small-level donors with the hopes of building them into longtime donors
OPPORTUNITIES
➜ Tap into an engaged alumni list (via MailChimp) that had never been viewed as prospective donors
➜ Utilize the GiveMN/MightyCause engine in an active way, by participating in their first-ever Give to the Max Day
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OUTCOMES
✔ A ##% increase in donations in 2020, when charitable giving was trending downward
✔ A ##% retention rate of donors from 2020 to 2021
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